Product Manager (PM) = Person responsible for guiding a product from idea → launch → growth.
Key Points:
- Role: Acts as the “CEO of the product” (but without direct authority).
- Focus Areas:
- Understand customer needs
- Define product vision & strategy
- Prioritize features (roadmap, backlog)
- Align teams (engineering, design, marketing, sales)
- Skills Needed: Business, tech understanding, communication, data-driven decision-making.
- Goal: Build the right product that solves user problems and achieves business objectives.
What is a product : A good or service offered by a company which affords a bundles of benefits, both objective (Physical) and subjective (image), to a user
- it is a good or service
- it offers objective benefits
- it offers subjective benifits
Goal: Deliver benefits + satisfaction to customers, not just features.
Types of products :
- Physical (phone, car)
- Digital (apps, software, websites)
- Service (ride-sharing, consulting)